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Brad is the founder and owner of Right Reaction® First Aid & Water Safety Training. Brad got his start in first aid as a lifeguard and swimming instructor for the City of Hamilton. Brad graduated with honours from the school of Broadcast Journalism at Mohawk College. He worked for AM900 CHML as a news writer and for Y108 and Energy Radio as part of the marketing and promotions team. He then transitioned into the sports apparel business as a division manager, operating the Ticats retail stores, online store and stadium merchandise.  In 1998, Brad and his sister Julie started Right Reaction® as a part-time business and Brad made it a full-time company in February 2006.

Brad is a Red Cross Instructor Trainer in all 4 training streams (First Aid & CPR/AED, Emergency Medical Responder, Wilderness & Remote First Aid, Swimming & Water Safety), and a Red Cross Instructor for over 20 different courses in the 4 streams.

Brad was awarded a Forty Under 40 business award for Right Reaction, an award for business achievement and community involvement.  Brad was also Red Cross Training Partner of the Year as top Instructor Trainer.

  • Instructor Trainer – First Aid | EMR | Wilderness & Remote First Aid | Water Safety
  • Instructor – First Aid | CPR/AED | First Responder | EMR | Oxygen | Marine First Aid | Wilderness & Remote First Aid
  • Instructor – Sport First Aid | Pet First Aid | ChildCare | Babysitting | StaySafe
  • Instructor – SwimmingDiving & BoaterExam® Instructor
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