Right Reaction was born in the basement of Brad’s parents’ home in 1998.

Brad & his sister, Julie, worked as lifeguards and swim instructors while in high school.  While Julie was in grade 12, she was assigned a co-op placement at the Canadian Red Cross Hamilton Branch.  Julie did her placement in the First Aid department at the Hamilton Red Cross and learned about the first aid instructor program and becoming a training partner of the Red Cross.  She shared this information with Brad.  As lifeguards and swim instructors, Brad & Julie were already trained in first aid, so they trained to become first aid instructors and then applied to become a Red Cross Training Partner.  They were accepted and in 1998, Right Reaction was born.

Right Reaction trained for lifeguards, camp staffs, companies and individuals in first aid for a number of years.  Brad & Julie ran Right Reaction as a part-time company as they completed high school and college and got into their full-time jobs.  Eventually, Julie became very busy with her full-time job and two children and decided to leave Right Reaction.

Brad continued to work at his full-time job and continued Right Reaction, as time allowed.  In 2006, he grew frustrated with his full-time job and decided that he wanted to take Right Reaction full-time.  On February 17, 2006, Right Reaction became a full-time business that offered First Aid & CPR/AED training and Summer Swim Lessons.

A simple, overlapping, orange ‘RR’ logo with ‘squiggles’ and block letter script was created to be the Right Reaction logo.

In the Spring of 2006, RightReaction.ca was created and went live. Brad continued to take additional instructor level courses and began offering Marine First Aid, the Babysitting Course and even Pet First Aid.  In 2008, Brad became a First Responder and EMR instructor.

Right Reaction celebrated its 5th anniversary in Feb 2011.  Brad became a Red Cross Instructor Trainer soon after and taught new instructors.

In 2012, Brad was granted a trademark for the name Right Reaction.  Brad is awarded as Top Instructor Trainer and Red Cross Training Partner of the Year.

Right Reaction celebrated its 10th anniversary in Feb 2016.  Brad is awarded the Forty Under 40 Business Achievement Award for Right Reaction.

In January 2018, the new RightReaction.ca website became live our new logo and script was created.

Right Reaction celebrates its 20th year in 2025!

A Training Partner (TP) is an individual or company licensed by the Red Cross to teach Red Cross programs. Basically, a RC TP is like a franchisee of the Red Cross.

A Training Partner:

• Is certified by the Red Cross
• Uses Red Cross manuals & materials
• Issues Red Cross certifications (upon successful completion)

Taking a course with a Red Cross Training Partner is the same as taking a course at the Red Cross. So why not contact Right Reaction for your next Red Cross course!